Originally Posted by celandina

You are NOT thick. This thingy is for webmasters to hire " geeks" to do "geeky" shit for them. No different than when a doctor makes you piss in the bottle. He does not examine it himself, he sends it to the " geeky" lab techs who do it for him. Ditto here: When you produce content you have an editor to edit it, sound engineer to create the sound track, music composer to compose the music, another " geek" colour corrects it, another to master it..... and then some geek converts the content to all platforms using this "thingy" or dozen of others " thingies".