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TOP 20 by eCPM in TikTok Dating: France #1

France is a highly competitive Tier-1 market with a paying audience and steady demand for dating offers year-round. This week France ranks first by eCPM with a score of $64.1.

TOP 20 countries by eCPM:

1. 🇫🇷 France — $64.1
2. 🇨🇦 Canada — $61.2
3. 🇺🇸 United States — $58.1
4. 🇩🇪 Germany — $55.7
5. 🇦🇺 Australia — $55.3
6. 🇧🇪 Belgium — $54.5
7. 🇮🇱 Israel — $53.9
8. 🇳🇿 New Zealand — $52.2
9. 🇨🇭 Switzerland — $50.1
10. 🇵🇹 Portugal — $49.6
11. 🇦🇹 Austria — $48.1
12. 🇩🇰 Denmark — $47.1
13. 🇳🇴 Norway — $46.9
14. 🇳🇱 Netherlands — $46.1
15. 🇬🇧 United Kingdom — $38.4
16. 🇪🇸 Spain — $38.3
17. 🇬🇷 Greece — $37.1
18. 🇮🇹 Italy — $29.6
19. 🇹🇷 Turkey — $25.1
20. 🇨🇿 Czech Republic — $23.4

Insights for affiliates:

• Paris and Lyon are markets for premium offers, Marseille, Nice, and Montpellier work for slightly more casual ones, while Toulouse and Nantes are student cities with a lower average check.
• For the 25+ audience, use “rencontre” (meeting, date) in creatives — it’s clearer than “date”, english words reduce CR.
• Use 3-5 hashtags per video and mix popular ones (#pourtoi) with niche ones (#celibataireparis, #rencontresfrance, #amour2026) to maximize reach.

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