TOP-20 by eCPM in Casual Dating: Denmark #1
Tiny Scandinavia outperformed the big GEOs again. This week Denmark takes the #1 spot in Casual Dating eCPM at $68.8 10% above Australia and nearly double the UK and Germany.
TOP-20 countries by eCPM:- 🇩🇰 Denmark $68.8
- 🇦🇺 Australia $62.5
- 🇸🇪 Sweden $42.6
- 🇬🇧 United Kingdom $40.5
- 🇩🇪 Germany $38.3
- 🇨🇭 Switzerland $36.2
- 🇧🇪 Belgium $27.9
- 🇨🇿 Czech Republic $27.9
- 🇦🇹 Austria $26.8
- 🇳🇱 Netherlands $26.8
- 🇺🇸 United States $25.7
- 🇮🇩 Indonesia $24.6
- 🇵🇱 Poland $24.6
- 🇨🇦 Canada $24.6
- 🇹🇷 Turkey $20.5
- 🇫🇷 France $20.2
- 🇮🇹 Italy $19.4
- 🇪🇸 Spain $18.4
- 🇧🇷 Brazil $18.3
- 🇲🇽 Mexico $17.3
Insights for affiliates:
- Copenhagen is oversaturated with tourists and expats English works there. The real money is in Jutland and the islands (Funen, Bornholm), where Danish-only is the rule and the adult audience delivers a higher CR.
- Prime time is Wednesday and Sunday evenings. On Friday and Saturday Danes are at the bar or hanging out with friends at home, not on their phones.
- In Denmark, the word date barely exists as an event. Two polar approaches work: a cozy evening at home, or direct with no hints there is no middle ground.