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TOP-20 by eCPM in Gay Dating: Canada #3

Canada is a bilingual market with an English-speaking majority and French-speaking Quebec, where the gay audience is concentrated in Toronto, Montreal, and Vancouver. This week, Canada ranks 3rd by eCPM at $37.4.

TOP-20 countries by eCPM:

1. 🇨🇭 Switzerland — $42.3
2. 🇦🇺 Australia — $38.7
3. 🇨🇦 Canada — $37.4
4. 🇧🇪 Belgium — $35.6
5. 🇵🇹 Portugal — $33.4
6. 🇳🇿 New Zealand — $31.7
7. 🇳🇱 Netherlands — $31.2
8. 🇺🇸 USA — $30.6
9. 🇩🇪 Germany — $28.2
10. 🇦🇹 Austria — $25.7
11. 🇬🇧 UK — $24.1
12. 🇮🇹 Italy — $23.4
13. 🇮🇪 Ireland — $23.1
14. 🇵🇱 Poland — $22.4
15. 🇸🇪 Sweden — $21.3
16. 🇲🇾 Malaysia — $19.6
17. 🇪🇸 Spain — $19.5
18. 🇨🇿 Czech Republic — $18.9
19. 🇫🇷 France — $17.2
20. 🇬🇷 Greece — $16.9

Insights for affiliates:

• Quebec FR is a distinct dialect of French spoken in Canada. Quebec audiences naturally mix English words into their phrases (“M’a checker ton profile”, “Y’a-tu du monde online”). If your creative is written in classical French, locals read it as a “foreign” text and CR drops.
• Canada has 6 time zones, so it’s better to split the campaign into 4 timezone groups (Atlantic, Eastern, Central/Mountain, Pacific) and launch in each group at its local prime time.

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