TOP-20 by eCPM in Facebook Dating: UK #1
The UK tops the eCPM rankings in the Facebook Dating vertical with a figure of $87.4. Europe’s largest dating market, with an audience that has high purchasing potential.
TOP-20 Countries by eCPM:
- 🇬🇧 United Kingdom — $87.4
- 🇦🇹 Austria — $82.3
- 🇩🇰 Denmark — $81.9
- 🇨🇭 Switzerland — $76.5
- 🇫🇮 Finland — $74.2
- 🇨🇿 Czech Republic — $71.8
- 🇬🇷 Greece — $69.3
- 🇧🇪 Belgium — $64.5
- 🇦🇺 Australia — $62.1
- 🇨🇦 Canada — $57.8
- 🇲🇰 North Macedonia — $53.4
- 🇳🇿 New Zealand — $51.9
- 🇸🇪 Sweden — $48.2
- 🇳🇱 Netherlands — $46.7
- 🇩🇪 Germany — $39.5
- 🇺🇸 United States — $36.1
- 🇮🇪 Ireland — $34.8
- 🇳🇴 Norway — $27.9
- 🇯🇵 Japan — $21.5
- 🇮🇹 Italy — $14.6
Insights for affiliates:
- Targeting cities outside London (Manchester, Birmingham, Bristol) delivers lower CPC and less competition.
- London pubs have launched “Date My Mate” nights where friends pitch their single mates via PowerPoint slides. Creatives styled as a friend’s slide (“Your mate signed you up”) or “Tired of PowerPoint dating? Try this instead” tap into a viral UK trend of March 2026.