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Here are some of the most effective methods:
Invite people directly. Choose people who will bring great value to your community and send personal invites. Be sure to let them know how they benefit from joining your community.
Promote your community on social media. Find out which social media platforms your target audience uses and promote your community on these sites. Post both promotional and useful content.
Optimize your community content for search engines. Online communities are vast sources of unique content. And because this content is user generated, you don’t have to create it yourself. If you can index this content on Google, people will discover your community when searching for relevant queries.
Create content people are searching for. The best communities have content that targets the specific challenges their target customers face. Use community analytics or search engine keyword data to discover your member’s biggest problems and then create content such as webinars, videos, AMAs, or blog posts that solves these issues.
Embed your community into your website and app. Be sure to promote your content in places where you have an audience, such as your website or app. Integrating your community with these assets will increase community visibility and signups.
Cross-promote your community to other communities. Find other communities with a similar target audience to yours and use them to promote your group. Look for blogs, newsletters, YouTube channels, podcasts, or anywhere else your target audience hangs out online.
Consider paid ads. Paid ads on platforms like Google and Facebook can be a good way to quickly increase your community member base. If you have a way of monetizing your community, you may get a positive return on your advertising spend.
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