i have never owned or even driven a bmw, never had any interest in that brand... right up until ~one month ago when my car died on the way from london and i rented this thing for a couple of days:
i ended up keeping it for almost a month right up until my flight to far far away for business... and now i need to purchase exactly the same car. it's just good, it works, it's got the looks, and it's only £35k = one third of range rover price
