Quote:
Originally Posted by Duced
Dang man, I would have funnelled that traffic into a new/existing cam domain, definitely not switching up the whole site where you had historic content.
Big Goog ain't gonna be happy about that I wonder....
And nope not interested, like you mentioned. A dying niche. Must have been a goldmine whilst it lasted....
Didn't Kik turn into live streaming stuff like Kick.com but Kik was licensed by The Meet Group's platform from what I remember a couple years back.
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I get your point, but the decision wasn’t random it was based on actual traffic and search trend data.
The original niche had been declining for a while, while the cam side was showing clear growth, so from a business perspective it made more sense to adapt rather than keep holding onto something losing momentum.
As for the historic content, I understand the argument, but keeping old structure alone doesn’t automatically preserve value if the niche behind it is fading. Sometimes it’s better to evolve around what is actually growing.
And yes, the old niche did very well for a long time, but that’s exactly the point markets change, and you either adapt early or get stuck defending something that already peaked.
Regarding Kik, yes, the space changed a lot over time, which is another reason why I moved in a direction that showed stronger present demand rather than relying on past performance.