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**Title:** AI rights in model releases — legal? What should models charge?
Hey everyone,
One of my customers send new paperwork and i noticed they added a whole new section about AI in their model release. Basically it says the company gets the right to:
- Use AI tools to edit/modify the content from the shoot
- Use the shot content as training data for generative AI
- Create brand new content using AI that can include the model's likeness
This is all bundled into the standard model release — no separate consent form, no extra pay mentioned for the AI stuff specifically.
With California's new laws (AB 2602, AB 1836) and New York's Fashion Workers Act requiring separate written consent and specified compensation for digital replica use — is this even enforceable if it's just buried in the general release?
A few questions for you guys:
1. Are you seeing AI clauses pop up in releases from companies you work with?
2. Should models be charging extra for AI rights? If so — flat fee, percentage of AI-generated revenue, or what?
3. For producers — would you pay a premium for AI rights or is this just becoming standard language everyone slaps in?
4. Has anyone actually had a model push back on this?
Curious what the industry thinks. Feels like this is going to be a big deal going forward and nobody's really set a standard yet.
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