IPL 2026 is coming – betting traffic is about to explode
The Indian Premier League will be hosting 84 games between March 26 and May 31, spanning 67 days. And there’s expected to be over $15B in betting volumes for the tournament. Therefore, it’s the right time for media buyers and betting advertisers to tap into the Indian market and the rest of South Asia.
We’ve put together a new guide to help you understand:
- Why IPL 2026 will outperform previous seasons
- How to prepare landing pages, creatives, and GEO tests before March 26
- What actually converts
- Which formats work best for IPL
The mistake many advertisers make is launching campaigns on match day. Smart teams start in February - early March, building retargeting pools before the first ball is bowled
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Read the full article and get your IPL 2026 betting campaigns ready with EVADAV