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TOP-20 by eCPM on Facebook: Finland #1

Hello everyone! Wishing you a great weekend. We’re back with our weekly eCPM digest.
This week, we’ve prepared a ranking for Facebook Dating, with Finland leading the list at $86.7 eCPM.

TOP-20 Countries by eCPM:

1. Finland — $86.7
2. Luxembourg — $81.4
3. Norway — $79.3
4. Denmark — $76.2
5. Switzerland — $68.5
6. Germany — $64.1
7. Belgium — $62.9
8. Austria — $58.3
9. Sweden — $54.1
10. Australia — $52.6
11. Canada — $49.7
12. Slovenia — $43.8
13. Czech Republic — $36.5
14. New Zealand — $32.9
15. United Kingdom — $31.4
16. Netherlands — $28.7
17. Ireland — $25.9
18. United States — $18.3
19. Spain — $16.4
20. Croatia — $15.2

Insights for affiliates:

• The Finnish language is unique, and machine translation often looks unnatural. Use native speakers or high-quality human translation. While English performs well in Finland and is widely spoken, using Finnish typically delivers higher conversion rates.
• Consider funnels via FB Messenger or WhatsApp. Finns value privacy and prefer starting with a conversation in a messenger. The conversion from a click to a started chat can be cheaper than direct website registration.
• February 14 is impossible to ignore – Valentine’s Day is the key seasonal moment. Leverage it in your creatives with messages like: “Find someone you won’t get bored with on this day.”

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