TheLegacy

Part 2

Keyword and SEO Strategy Statistics
Please note these statistics often include mainstream SEO information

Keywords are foundational to SEO. Here’s what current data reveals about their performance and user behavior:

1. 8% of search queries are phrased as questions, including words like who, what, where, why, and how. (SEOCopilot)
2. 91.8% of all search queries contain long-tail keywords. (Backlinko)
3. Every day, 15% of Google searches are brand new. (WP Beginner)
4. Pages that are on the first page of Google SERPs typically have about 66 characters on their URLs. (On The Map)
5. Long-tail keywords deliver around 2.5× higher conversion rates compared to short-tail terms. (Profitworks)
6. 56% of buyers use queries of 3+ words, with only 7% using one-word searches. (Wordstream)
7. When hunting for specific products or services, online shoppers usually add “near me” and “where to buy” to their queries. (My Codeless Website)
8. Title tags with 15-40 characters (short tags) have a higher click-through rate (CTR) of 8.6% than those with longer tags. (On The Map)
9. Title tags that contain a question word receive 14.1% more clicks (CTR) than those that don’t. (On The Map)

Pro tip: If your content centered around short-tail keywords is underperforming, target long-tail variants to capture higher intent and conversions.

SEO and Content Marketing Statistics

Which marketing approach should your business focus on: organic SEO, pay-per-click (PPC), or both? Let the data tell you the advantages of SEO, including its return on investment (ROI) rate.

1. 53% of all website traffic originates from online searches, compared to 15% from paid search. (Bright Edge)
2. SEO campaigns can recoup the investment as early as six months, with peak results in the second and third years of the campaign. (First Page Sage)
3. B2B SaaS businesses can enjoy their SEO investment in 7 months, and ecommerce businesses in 16 months. (First Page Sage)
4. 70% of marketers believe SEO generates better results than PPC campaigns. (Databox)
5. 86.5% of SEO experts use PPC data to set up SEO campaigns. (Startup Bonsai)
6. 90% of organizations have a content marketing strategy (Statista)
7. Content marketing creates three times as many leads as traditional marketing and costs 64% less (Showpad)
8. High-quality content is the most effective SEO strategy according to 59% of B2C marketers (Forbes)

SEO Agency Statistics

Many businesses are willing to spend a hefty budget to boost their SEO rankings. But how much is the market price for SEO services today? Get the latest insights below.

1. 25% of companies (including mainstream) have a $10,000 – $25,000 budget for in-house SEO. Interestingly, the other 57% (aggregate) only allocate less than $10,000. (Aira)
2. Most SEO agencies charge $100-$149 per hour, and the higher-end SEO agencies charge $150-$199 per hour. This contributes to an average $3,594 monthly fee for hiring an SEO agency. (Expert Market)
3. An SEO expert with 2+ years of experience usually asks 40% more per hour than one with less experience. And for a one-off project, they typically ask 275% more. (Payscale)
4. SEO professionals managing the global market usually cost 130% more than those managing the local market. (Comrade Web)

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