Want to know what is happening out there on the net with competitors and your website. Often Google changes it's algorithms around causing distress for many but opportunities for some. Here are some key insights for you and if anyone is wanting to supercharge their SEO and traffic feel free to contact me as I'm offering for New Years One month get 2nd month SEO for free.
So here are the stats
SEO is evolving fast. AI-generated answers, zero-click results, and stricter ranking signals are reshaping how we optimize for search. In an industry this dynamic, gut instinct isn’t enough.
To help you stay competitive, we’ve rounded up the latest SEO statistics and trends for 2025. Use these insights to guide your strategy, justify your budget, and spot new growth opportunities.
Key SEO Statistics
- 70% of all clicks go to the first five organic results. (Advanced Metrics)
- About 53% of all website traffic comes from organic search. (SEOInc)
- Only 5.8% of search results now return Featured Snippets. (Semrush)
- The ROI for SEO spend can be as high as 748%. (First Page Sage)
- 36% of product searches begin on Google. (SEO AI)
- Mobile searches account for 61.5% of global search traffic. (Digital Silk)
- 62% of searchers will disregard a business if they can’t find it online. (Sagapixel)
- 61% of B2B marketers agree that SEO and organic traffic bring more leads than other marketing approaches. (Hubspot)
- Google still controls 90% of the search engine market share worldwide. (Hubspot)
- However, AI is making waves in the organic search industry.
AI in SEO (GEO, AEO, AI Overviews) Statistics
AI is reshaping how search engines work—and how marketers respond. From generative engine optimization to search engine AI overviews and AI content detection, here’s what the numbers say:
- AI Overviews reduce click rates by 34%. (Ahrefs)
- 63% of websites are receiving AI-sourced traffic. (Ahrefs)
- The average ChatGPT user clicks 1.4 external links per visit; Google’s users click 0.6 times per visit. (Momentic Marketing)
- AI Overviews have already reached 1.5 billion monthly users. (Google)
- Reddit threads, YouTube demos, and forum posts soak up roughly a third of the traffic that AIO leaves behind. (Growth Memo)
- 43% of AI Overviews point back to Google. (SERanking)
- 7 in 10 searchers never read past the first third of an AIO. (Growth Memo)
- Younger mobile users embrace AI answers and social proof, while older searchers still dig for blue links and authority sites. (Growth Memo)
- 90% of buyers click through to sources featured in AI Overviews. (TrustRadius)
- 66% of consumers believe AI will replace traditional search within 5 years. (Search Engine Land)
Not sure if you’re showing up in AI Overviews? Try Keyword.com’s AI Overview Tracker.
Hopefully this is helpful and I do have more statistics on hand if you're interested and don't forget to visit
https://ROBERTWARRENSEO.COM and reach out to take advantage of the Buy One and get 2nd Month Free SEO offer for the New Year. NOTE don't forget to use the FREE site analyzer for your score - no email collection or sales funnels - just results.