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TOP-20 by eCPM in Adult Games: Netherlands #1

Hello, everyone! In our weekly eCPM digest, this week we focus on the Adult Games vertical, with the Netherlands leading the rankings with a score of $86.1.

TOP-20 Countries by eCPM:

1. Netherlands — $86.1
2. Hungary — $82.3
3. Greece — $67.5
4. Germany — $64.9
5. Austria — $60.3
6. France — $57.9
7. Canada — $53.4
8. Slovakia — $52.8
9. United Kingdom — $46.7
10. Italy — $42.9
11. Switzerland — $41.5
12. Turkey — $38.1
13. Norway — $34.6
14. Romania — $30.2
15. Bulgaria — $29.7
16. United States — $26.5
17. Finland — $24.8
18. Spain — $19.3
19. Sweden — $18.7
20. Czech Republic — $13.5

Insights for affiliates:

• Adult websites generate massive traffic in the Netherlands. Dutch users rank among the top 10 in the EU by average time spent per session on such platforms.
• In the Netherlands and Italy, around 27% of adult traffic comes from female users, making it reasonable to target women as well, with the right creative approach, they deliver stable monetization and comparable payouts.
• Even a simple Netherlands flag on the CTA button (“Play in NL”) can significantly boost CTR.

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