TOP-20 by eCPM in Adult Dating: Slovenia #2
Hi, everyone! In our weekly eCPM ranking this week, Adult Dating vertical. Slovenia ranked in second place with $57.3. Despite the high conversion cost, GEO remains extremely attractive.
TOP-20 Countries by eCPM:
- New Zealand $64.7
- Slovenia $57.3
- Australia $51.2
- Croatia $49.7
- Israel $48.4
- Canada $47.8
- Belgium $43.5
- Sweden $42.9
- United States $41.8
- Denmark $41.5
- United Kingdom $40.2
- Switzerland $37.6
- Germany $35.8
- Austria $35.2
- Greece $29.8
- Norway $29.5
- Czech Republic $27.3
- France $24.1
- Netherlands $22.6
- Spain $19.3
Insights for affiliates:
- Adult audience. Average age is around 44, with men aged 30-55 being the most active. Those over 45 are especially keen on dating and webcams.
- Smartlinks are a must-have for traffic with push notifications and pop-ups. They maximize monetization of each click in low-traffic conditions and mixed audiences.
- Creatives with a city reference (macro [CITY]) boost CR. Example: Are you from Maribor? Me too. This approach is particularly relevant for this geo, as the country is small and personalization by city will have a good effect.