TOP-20 by eCPM in TikTok: Germany #1
This week, Germany and the Dating vertical lead our eCPM TOP. TikTok remains the key traffic source for this GEO, and the funnel in Germany is fully optimized for TikTok. The creatives on the Smartlink are tailored to a broad TikTok audience, ensuring optimal conversion and efficient Smartlink distribution.
TOP-20 Countries by eCPM (TikTok):
- Germany — $89.7
- New Zealand — $73.4
- Switzerland — $67.6
- United States — $56.5
- Belgium — $50.7
- Australia — $44.6
- Denmark — $43.1
- France — $38.3
- Austria — $36.9
- Portugal — $35.8
- Luxembourg — $32.5
- Norway — $32.7
- United Kingdom — $32.2
- Canada — $31.3
- Ireland — $31.1
- Spain — $29.4
- Netherlands — $29.3
- Czech Republic — $25.2
- Türkiye — $24.6
- Croatia — $24.3
Insights for affiliates:
- The age of German TikTok users continues to rise, and with properly configured targeting for the 30+ segment, you can achieve high-quality traffic.
- Up to date TikTok trends adapted to Dating vertical increase CTR.
- The German audience responds better to DE-language text, ENG can also be used, but conversion will be lower.