TOP-20 by eCPM in Casual Dating: Austria # 3
In the new eCPM ranking for the Casual Dating vertical, Austria takes third place with a result of $45.8. The GEO shows steady growth and requires a careful creative approach, considering both seasonality and local advertising restrictions.
TOP-20 Countries by eCPM (Casual Dating):- Switzerland — $57.8
- Israel — $47.3
- Austria — $45.8
- United States — $44.7
- Norway — $43.9
- Australia — $43.6
- United Kingdom — $40.5
- Sri Lanka — $39.4
- Sweden — $38.3
- Belgium — $36.2
- Italy — $34.1
- Germany — $32.5
- Poland — $31.4
- Spain — $29.3
- Canada — $28.9
- Turkey — $27.1
- France — $26.8
- Indonesia — $26.2
- Uzbekistan — $25.7
- Netherlands — $21.6
Insights for affiliates:- The reserved Austrians largely mirror the behavior of the German audience, where natural and realistic creatives receive the greater response.
- Take seasonality into account. It is currently the off-season in Austria, so it is worth using German language in your creatives, but the tourist season begins at the end of November, so it is worth switching to a multilingual format.
- Austria has restrictions on aggressive advertising, and the casual dating vertical is well suited for launch, as it looks appropriate and meets the requirements of most advertising networks.