Interesting article! As always, it depends. There is no yes/no answer. AI can write very well and rank in the top 10 if the person writing the prompts knows what they are doing and is good at SEO. I mean really good at SEO, not only title, meta tags, H1, some keywords...
Now we have the AI mode. Google wants to make sure scammers don't trick them by using blackhat methods to appear in AI mode search results, so they are pushing brands to the top. Then we must ask ourselves how to become a brand.
You have to do native PR campaigns the right way, make sure you check all the articles using the right formula, etc. It is becoming more complicated and demanding, but that means quality will prevail. I guess. Good luck us
