TOP-20 by eCPM in Adult Dating: Denmark #4
This week, Denmark is confidently in the top 5 in eCPM in the Adult Dating vertical, with a result of $46.2. The geo is consistently in the top of Northern Europe and shows high CR when working with high-quality traffic. The audience here is solvent, prefers an honest and relaxed tone of communication, and responds well to native formats and storytelling.
TOP-20 countries by eCPM (Adult Dating):
- Australia — $63.9
- New Zealand — $59.1
- Canada — $47.6
- Denmark — $46.2
- Switzerland — $45.3
- United Kingdom — $41.6
- United States — $41.3
- Slovenia — $40.2
- Austria — $39.9
- Norway — $39.2
- Germany — $37.1
- Belgium — $35.4
- Sweden — $31.8
- Croatia — $31.5
- Ireland — $29.4
- Indonesia — $28.3
- Luxembourg — $27.4
- Finland — $26.6
- Israel — $25.2
- Greece — $23.7
Insights for affiliates:
- CR is above average with neutral creatives. Aggressive teasers or “adult” banners do not perform well in Denmark. It is more effective to use calm visuals, light-dating content, and texts about matches based on interests.
- Payability and high AOV. Users from Denmark are more likely to subscribe and purchase paid features. As a result, ROI on offers remains stable even with a high cost per click.