TOP-20 by eCPM in Сams: USA #1
Today is Friday, which means its time for the latest eCPM ratings. In first place is the Cams/Webcam vertical: the US is confidently leading with a result of $79.1. Despite laws and restrictions, interest in live adult content is not declining, but only growing.
TOP-20 countries by eCPM (Cams):
- United States $79.1
- Czech Republic $68.3
- Switzerland $67.4
- Germany $63.9
- Israel $58.1
- Slovakia $56.2
- Australia $49.6
- Belarus $47.1
- Belgium $42.3
- France $39.6
- United Kingdom $35.7
- Greece $32.8
- Turkey $29.6
- Italy $27.5
- Poland $23.1
- Sweden $19.4
- Russia $17.6
- Ireland $14.9
- Canada $12.7
- Portugal $11.4
Insights for affiliates:
- Age Verification: Certain states (Utah, Texas, Louisiana, etc.) require ID to access content, and any verification reduces conversion rates, so keep that in mind.
- Benefit triggers: In the US, free registration, bonus tokens for newbies, a few free minutes in chat, or discounts on the first private chat work well. Similar C2A can be and should be used in creatives.
- Push traffic has been proven to deliver the best results for the cams vertical. Small native notifications appear as personal messages on the users device and attract attention without the banner ads aggressiveness.
- It is very important for the US that all content is written in correct English. Any errors or inaccuracies in translation instantly reduce conversion and trust.