Pornhub has updated its Terms of Service to include a controversial new clause: uploaded content “may be used for training purposes.” This change means user videos can potentially be used in AI training datasets—without any separate consent or opt-out notice.
The clause appears under the rules for all uploaders and sits alongside requirements like copyright ownership, performer consent, and age verification. What’s raising eyebrows is how quietly this was added—no announcement, no notifications to creators.
Even more concerning, Pornhub now states it may hash and share content for training, including with third parties and law enforcement. While this could relate to identifying illegal content, it opens the door to broader AI use involving performers’ likenesses.
Legal experts say this move is unprecedented in adult platforms, stirring serious questions about privacy, consent, and the future of performer rights in the age of AI.
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