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TOP-20 by eCPM in Dating: Canada #5 | Facebook

In this week’s eCPM ranking, the Dating vertical stands out with a focus on Facebook traffic. Here’s a quick tip for analyzing our eCPM TOPs: don’t just pay attention to the leaders. For instance, Canada took 5th place with an eCPM of $74.3 – a great example of an underrated GEO offering both high eCPM and stable conversions.

TOP-20 countries by eCPM (Dating, Facebook Only):

1. Australia — $92.4
2. Switzerland — $85.9
3. New Zealand — $81.8
4. Norway — $76.1
   
5. Canada — $74.3
   
6. Denmark — $73.9
7. Austria — $70.2
8. United States — $65.7
9. Germany — $62.5
10. Belgium — $62.4
11. Sweden — $59.7
12. United Kingdom — $45.0
13. Ireland — $44.5
14. Czech Republic — $44.4
15. Netherlands — $36.1
16. Greece — $28.7
17. Finland — $26.4
18. Spain — $23.2
19. Poland — $21.6
20. Italy — $20.3

Insights on Dating in Canada

- Reels and Stories deliver the best conversion rates. Vertical videos outperform static banners and carousels in both CTR and engagement.
- French-speaking audience. Canada has two official languages: French and English – so it’s important to reflect this in your creatives. When the language and visuals match the user’s language, Facebook increases the Relevance Score, which helps lower CPM and improve CPA.

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