TOP-20 by eCPM in iGaming: Italy #1
Hello everyone! We’ve got a fresh eCPM update in iGaming. Italy takes the lead this time, ranking #1 with an impressive $186.5. This result once again proves the high level of competition on the local market and the attractiveness of this GEO for affiliates.
TOP-20 countries by eCPM (iGaming):
- Italy — $186.5
- Azerbaijan — $180.1
- Switzerland — $126.5
- Australia — $119.5
- Egypt — $87.8
- United Kingdom — $61.1
- Netherlands — $55.8
- Spain — $49.4
- GCC — $38.8
- Turkey — $37.8
- Canada — $34.4
- Germany — $33.7
- USA — $32.6
- Poland — $30.8
- Russia — $27.7
- France — $25.1
- Brazil — $22.2
- Austria — $22.0
- Sweden — $21.1
- Belgium — $19.8
Insights for affiliates:
- Focus on SEO content. With virtually all forms of gambling promotion banned, the main strategy for affiliates is to create high-quality content sites.
- Language localization is very important: landing pages, pre-landing pages, and advertisements must be translated into Italian, and understanding the cultural context is a big plus. For example, the number 17 is considered unlucky in Italy (like 13 in other countries) and should not be used in creative content.
- There are alternative advertising formats, such as Facebook groups and communities. Content is published there in the form of advice, analytics, and discussions. Affiliates carefully embed links to their websites (SEO landing pages, casino reviews) or affiliate offers. This does not look like direct advertising, but it does drive traffic.