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I don't think the adult industry is collapsing, but it's certainly evolving.
Yes, some traffic values have decreased, but, over time, they will find their correct and natural levels. If it's 1 cent/click, so be it.
But, I see many traffic buys going for much more than that. I have lots of campaigns that have been renewed month after month after month for over the 20 cent/click range. It's all about performance versus cost, and not necessarily the absolute price per click.
It's a traffic broker's job to find the correct price, which involves negotiation with both buyer and seller. This is the value that brokers bring. It's more than about pure price. It's structuring the deal so that it works for both buyer and seller.
I would neve boycott any seller or buyer - all traffic has value. It's just finding the right place for it.
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AdultAdBroker - Buy and Sell Your Flat Rate Banners, Links, Tabs, Pops, Email Clicks and Members' Area Traffic - updated Sept 2025
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