In adult, yes, I've noticed this as well. In mainstream, it's hit or miss.
The economy feels like a precarious bubble right now. Since May, the market has steadily increased but businesses aren't spending and they aren't reinvesting. Not pushing momentum has ended many businesses during economic downturns.
Wages have been stagnate for a while, and customers are going to notice (they always do) when businesses cut corners. Some will stay, others will slow spending or transition to affordable alternatives (especially given rising personal debt in the West), and some might exit completely.
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