roiads

Hey everyone,

Let's talk about one of the most debated tools in our affiliate marketing toolbox: pop-up ads. You know the deal – some swear by them as a cheap, high-converting traffic source, others think they're intrusive and spammy.

So, what's the truth? As usual, it's all about how you use them.

I'm Roya from ROIads, and I work with this stuff every day. In this thread, I want to cut through the noise and break down the real advantages and disadvantages of pop-ups based on actual campaign data. No fluff, just the straight talk on what makes them work and what makes users bounce.

The Core Idea: Pop-ups are a powerful format to grab attention, generate leads, and boost conversions. But their pros – high visibility and low cost – come with cons, like potentially annoying users and SEO risks if done poorly.

If you've ever asked yourself:

Should I even use pop-ups?
Do they actually convert?
Are they bad for user experience?

Then you're in the right place. Let's dive in.