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How Does the CPA Goal Feature Actually Work?
Hi folks,
For those asking how CPA Goal works, here's a quick step-by-step:
Tracker First: Integrate your tracker (Voluum, RedTrack, Bemob, etc.) and ensure postbacks are firing correctly. This is mandatory—the feature runs on your conversion data.
Set & Forget: When creating a campaign (Push or Pop), select CPA Goal as your strategy and enter your target CPA.
We Take Over: Our algorithm starts analyzing which zones, placements, and devices are driving conversions at or below your target.
Automatic Optimization: It automatically raises bids on winning sources and cuts bids on losers, 24/7.
Pro Tip: For best results, let your campaign get 10-15 conversions first so the algorithm has data to learn from. Your personal manager can help you set it up.
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