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You are right, but in this case, earning potential was never exploited properly. I was busy with other things in my life, so my experience is not much relevant for the future owner.
Monthly earnings ranged from zero up to couple of thousands. The website wasn't built with profit in mind and there was never a serious effort in monetization. When a certain quantity and quality of traffic was reached, people started approaching me and asking if they can put their banners on my site. It's still working that way and I never promoted my services anywhere.
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Hulk
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