Casual Dating: Switzerland tops the eCPM ranking
We continue our series of analytical articles, today focusing on Casual Dating. One of the most stable and profitable niches in arbitrage. Switzerland tops the ranking, surpassing Israel, the US, and Australia.
Top 20 GEOs by eCPM in the Casual Dating:
- Switzerland — $48.3
- Israel — $47.8
- United States — $46.5
- Australia — $46.2
- Austria — $45.7
- United Kingdom — $44.6
- Denmark — $43.9
- Belgium — $37.3
- Canada — $35.2
- Greece — $33.1
- Germany — $31.0
- Turkey — $27.9
- Netherlands — $26.8
- Poland — $26.2
- Spain — $23.6
- India — $21.4
- France — $20.5
- Italy — $17.3
- Brazil — $14.2
- Mexico — $13.1
Why Switzerland?
Casual Dating consistently maintains high monetization rates around the world, but Switzerland shows particularly good results thanks to a combination of several factors:
- Wealthy audience – one of the highest per capita incomes in the world.
- Mobile engagement — active use of smartphones and online dating services.
- Users show high engagement with casual dating offers and are open to registration and subscriptions.
Recommendations for affiliates
- Test multi-landing pages and A/B splits — even minor localization can increase CR.
- Use the Smartlink format for automatic conversion optimization.