|
Let's be honest. The whole "Click here if you are 18" idea is something we in the adult industry have got away with for way too long. It is of course, a complete joke that never did anything to stop minors from accessing adult content.
The new age verification requrements present 2 main issues: A technology challenge (my favourite), and a sales challenge.
The technology: How can you detect where a user is coming from? How can you then verify his age legally, while simultaneoulsy protecting his privacy? The sales challenge: How do you keep the customer on your site when faced with the age verification requirement? How do you keep him from leaving?
First, you can at least relax in knowing that the technology is already here. We have one. Yoti is another excellent one.
As for SELLING it, that is completely up to you. Be creative and experiment. Even A/B-test it like you should already be doing with membership signups. Challenges are good. Pour another coffee and get to work.
|