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Trademarks are based on the class of goods and services...
You do not compete directly with a book club. Therefore you couldnt stop them from using it for non adult uses.
For instance...
Lucky Strike Cigarettes vs. Lucky Strike Bowling
Delta Faucets vs. Delta Airlines vs. Delta Dental
Domino Sugar vs. Domino Pizza
There are a lot of examples where two unrelated companies basically share a trademark just in non-competing industries.
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