So here is something you dont see everyday.
Lets say I want to start up a website, "non-profit" book club that takes 'donations'
and I decide to call it the "Coca-Cola Book Club" without ever contacting coca cola and getting their express written consent. And then I started slowly taking over all the search engine rankings for coca cola. What would likely happen to my "book club"? considering that the original (copyrighted) Coca-Cola site has been online since 2009 and the knockoff book club just recently popped up outta nowhere?