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I often put together self-hosted solutions for clients who are looking for email marketing.
There are a few software platforms that can be self-hosted on a client's existing server. The choice of which is dependent on their individual needs. There's a lot of freedom with this, because you can develop templates using mjml which has much better cross-platform/client support.
After that, I'll have them setup an account with a third-party MTA who is okay with adult content. In some cases, we'll try signing up with more than one just to be on the safe side.
Overall, it's pretty affordable after setup. MTAs are fractions of a penny per send.
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