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Depends on how you count it.
I invested around $35,000 (mostly shooting content) for my first pay site. I was 3 months shooting before I opened the site. I would say it took about 2 months to really take off so all told about 5 months before I started making a nice profit. This was recently, after the so called "hard times" were already here.
IMO its like any business. If you have a good idea and execute it well, you'll make money quickly, especially with a pay site. If you use a lot of tired ideas and old sponsers it might take forever.
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