Gamification as a way to increase audience engagement and make traffic arbitrage
more efficient.
Today's users want more than just the usual ad campaigns. In today's competitive
traffic arbitrage environment, gamification is a really effective way to attract and
keep audiences engaged. This approach makes it possible to make even the most
boring content more exciting. In other words, users get more than just
information — they also get emotions.
What is gamification and why does it work?
Gamification is when you add some game elements to a non-game context. It's a
successful approach because it taps into our desire to compete, achieve goals,
and receive rewards.
These mechanics allow to:
- Increase user interaction time with the product.
- Motivate people to take a targeted action, whether it's signing up, making
a purchase, or recommending something.
- Create an emotional connection that will make customers want to come back.
- To build a stronger connection with the audience and get more people to
take action.
Here are some popular game mechanics that work really well for traffic arbitrage:
1. Leaderboard rankings
People enjoy competing. The leaderboard is a great way to get people interested
and motivated.
2. Awards and achievements
The points, badges, and levels add an extra layer of excitement to the game. For
instance, users can earn rewards for registering, inviting friends, or making a
purchase. The same idea applies to quests and challenges.
3. Progress Bar
The progress bar shows the user how close they are to reaching their goal. This
element encourages the audience to stay engaged and complete the task.
4. Raffles and random prizes
Randomization mechanics, like the "wheel of fortune", create a sense of
excitement and make users look forward to what's next.
It's important to remember that implementing game elements requires
more than just ideas. You also need reliable financial tools to make it happen.
For example, the LeadingCards service can help with that.
You can use it to:
1. Split your budget across different campaigns and keep track of your
spending with ease.
2. Сreate accounts for each team member so they can issue new cards, top
up cards, and set custom limits.
3. Customize card settings for each campaign and set an expiration date.
4.Save time on the boring admin stuff and focus on developing creative
campaigns with gamification.
Gamification is a great way to change the way you approach traffic arbitrage.
While others are sticking with more traditional methods, you can gain the edge
by implementing gamification. And those who can offer users more than just
ads will come out on top.
Good luck!