How to prolong the "lifespan" of creatives and avoid their rapid burnout?
Creative is a key tool in traffic arbitrage. However, once creative starts generating leads,
it can burn out pretty quickly.
There are a few reasons why this happens:
1.
High competition. It's pretty common for popular creatives to be cloned very quickly.
2.
Banner blindness. Showing the same creative over and over again can actually
reduce audience response.
3.
Lack of uniqueness. If you don't make any changes to the design or approach,
creatives will quickly lose their novelty.
So, what options do you have if you can't update your creatives often and your budget
for creating new ones is limited? There are a few handy techniques you can use.
Ways to prolong the “ lifespan” of creatives
1. Uniqueizing
Adapt your creative to fit the needs of a specific GEO. Just a few simple changes,
like tweaking the text to the local language, adding local characters, or adapting the
style to fit cultural preferences, can help you attract new users. It's also a good idea to
change the creatives to align with seasonal trends.
2. Updating
To avoid obvious repetition, create several variations of the same creative. The best way
to do this is to use scripts in graphic editors to create "clones." Switch up the visual
elements — icons, fonts, colors — to reduce the risk of "blindness".
3. Segmentation
It's important to choose the right target audience if you want your creative to be
effective. Do some in-depth market segmentation and adapt your creative to the
interests of different groups. For instance, if you're promoting health products, use
images that are most relatable and relevant to each segment, focusing on different
age groups.
4. Different formats
To keep your audience engaged, mix up the formats of your creatives: videos, GIFs, and
static images. Video is a great way to grab people's attention and test your content
on new audiences. Dynamic content tends to keep its effectiveness longer since it's less
likely to "burn out". And don't forget to share your creatives on new platforms. If a
creative is a hit on one platform, give it a shot on a different network or region. Just
tweak it a bit to fit the new format.
5. Cost optimization
The best way to make quick and easy purchases of advertising and avoid extra fees is
to use a reliable payment service. For instance, you can customize virtual cards from
LeadingCards to suit your needs. You can set limits, assign expiration dates, and tweak
other parameters to your liking. Plus, the platform offers convenient recharge options,
including cryptocurrency and bank transfers, making it simple to replenish your account.
It's important to keep an eye on current trends in the traffic market so you can flexibly
optimize your campaign if needed. This helps to ensure your creatives don't burn out too
soon.
Good luck!