What do you need to know when you start working with very large budgets?
Working with big budgets in traffic arbitrage requires careful preparation. It's
all about having the right traffic management skills and being able to plan
strategically, allocate funds effectively, minimize risks, and so on.
Testing and scaling up
Mistakes at the testing stage of campaigns with big budgets can be pretty
expensive. That's why it's a good idea to start with a limited budget and test
a few creatives and landing pages before you scale them up. A/B testing
also lets you choose the most effective bundles and avoid wasting money on
ads that don't work.
The best way to do this is to interact more often with affiliate program
managers. They've got the latest info on the most popular offers and trends,
and they can tell you which campaigns have been the most successful lately.
Control of expenses
The key to working with big budgets is having a solid financial plan in place.
It's important to know how much money you can spend on tests, major
campaigns, and reserves. If you don't keep an eye on your spending, you
could end up spending more than you planned and not getting the results you
were hoping for.
It's really important for affiliates who work with international offers to have
access to reliable financial instruments. One of these is the
LeadingCards
service, which offers more than 50 BINs. This service helps to optimize
payment transactions as quickly and smoothly as possible, and it also helps
to efficiently work with multiple ad platforms.
Optimization and analysis
One of the most important things about working with big budgets is to analyze
the effectiveness of your advertising campaigns regularly. It's not enough to
just rely on your gut feeling and the initial data. You need to keep an eye on
the results with the help of professional analytics tools.
To make your campaigns as effective as possible, you should collect and
analyze the following data:
- conversion rates (CTR, CR);
- cost per lead or action;
- geography and demography of users;
- audience behavior on landing pages and websites.
Verticals and GEO
If you're new to affiliate marketing and working with a big budget, we'd suggest
focusing on verticals and regions that have already shown to be effective, like
finance and gambling.
It's also worth noting that traffic from countries with high payouts on offers
(Tier 1) will cost more. At the stage of launching your first big campaigns,
consider geos from Tier 2 or Tier 3.
Good luck with your campaigns!