Quote:
Originally Posted by The Porn Nerd
I have tried them but, like free joins or $2 one day trials etc I found this just de-values your content. Of course, it all comes down to VOLUME so for a bigger program (who probably isn't using CCBill anyway) it may be worthwhile, especially if their brand is saturated.
But for 'niche' sites, smaller Programs and sites, I always say never de-value your content unless it benefits you, and it usually doesn't. I much prefer to offer discounts for longer Memberships rather than discounts after the fact.
It will be interesting to see other Program Owners' experiences with this strategy.  |
Good points you make. I also like to reward long-term members by giving them discounts. And I often email ex-members to offer them discounts. To me offering someone a reduction when they are wanting to cancel is a bit desperate and just not fair to the loyal members who keep their subscription going. Big porn sites tend to do this, like Bang Bros and Brazzers that have huge volumes. I remember once joining such a porn site (for research purposes) and cancelling the same day. I only wanted a month's subscription. So when I started to cancel I got a discount offer to remain. I declined this and then got another! It was a considerable reduction. It gave me a bad impression of the site.... I imagine some porn surfers are aware of this practice and deliberately cancel their subscription in order to get a reduced rate.
I'll never do this. But I was interested to know if other webmasters did this or have done it before.