People want trials when pushing a per sign up program, cause it's easier to make a sale. I personally won't push a rev share program (50/50) that has a trial, cause i don't send traffic to make $1.50 per sale and see none of them convert. No matter what anyone says, trials convert very poorly - 10%-30%. I even send traffic to one popular teen site and saw none of the 50 trials I sent convert to a full membership. That sucked.
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