Because it's simply a socially acceptable, gateway entrance, into the wonderful world of poo
A 'Psi-Op' if you like, designed to indoctrinate the next generation, into the a blissful, carefree life, focusing on fecal fun...
Provided they are all obsessed with toilets, the government will not have to worry about them paying attention, so they will be able to continue doing whatever the hell they like, and go unnoticed.