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Adwords is difficult to work with, I'll give you that, but like anything out there, you need to distinguish yourself. Don't promote the same site over and over that all other adwords people have used and niche as much as you can. Be very targetted on your ads or you'll end up at a loss. Realize that there are lots of adwords out there so they *are* making money. It's just your turn to tweak the ads to be profitable as well. There's quite a learning curve to be had but it is obviously profitable to use adwords if all these other people are using them...
WG
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I play with Google.
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