Quote:
Originally Posted by plsureking
i can't fault you. marketing is a full-time job.
there's new channels and strategies every year. you have to keep up to grow.
i understand being comfortable. i hit that point all the time. however stability and stagnation always lead to decline. its a law of growth.
partnering with a marketing person is good, if you can find one who keeps up with new trends and won't cheat on their timesheets. a stagnating marketer might as well go work at a restaurant (and they probably do!)
i know some marketers who have been doing the exact same campaigns for years. you can see the gradual declines in their sales.
so yea, marketing is crucial, and also hard work  
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The thing is about 'marketing' these days is that, in this new landscape, the outlets for traffic have shrunk big time. If you do not do tube promotions what other sites have the traffic numbers you can tap into?
Ad sales only work under certain circumstances (not great for paysites), link trades/buys do ok depending on the source but tend to 'run out' in terms of effectiveness relatively quickly these days...so it can be frustrating and can lead to the stagnation you mentioned.
Quote:
Originally Posted by celandina
Had a good chuckle :
So, I should trust anybody I meet "on the Internets" ?  Over the years I've read here this SEO guy fucked me, this marketing expert took my money and did not do anything, I even had a guy to tell me the best way is to let our stuff be pirated, to get traffic... Fuck all that.
It is easy to check how much our site grosses per month..... then if somebody comes about and does not give me stupid suggestions like buying traffic or let our stuff be pirated.... then I would suggest to my bosses to split 50/50 any increase on monthly bases above the main..... So if the site ( keep the numbers simple) grosses 10,000 in a month and then it goes to 15,000 then we would pay 2,500, but if the marketing cost was 5,000 then we would pay " bupkis"....I call it a performance bonus.
... and so it goes. |
Depending on how many videos you have to use for tube promos there is definitely a way to do a 50/50 split where it's all profit for you. This is what I do for many Producers. But I also understand the "if it ain't broke don't fix it" mentality.
