you can see here, just as an example, of a producer, who has been in the industry for decades, but thinks every audience should get the same message.
the xbitch member (against the rules to mention the name -- or link! LOL) is not the same as the gfy member. different interests, jobs, and attitudes. the two groups don't have the same day-to-day or overall issues.
in my opinion, the huge thing that changed for the paysite business is the switch from mass marketing to targeted marketing, almost to the one-on-one level.
most of the paysite owners i know are still using tubes as their primary marketing channel. what's the clickthru rate for a tube video? what's the conversion rate? its an easier way to market, but its not effective.
OF and cam models use a one-on-one approach. each customer is special and unique. those models are getting the sales that traditional paysites used to bank.
of course, i'm only mentioning the changes in marketing tactics, since GFY is primarily marketers and affiliates.
the other points regarding updating content are important and producers should read the OP
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