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I was a VP at two of the largest advertising agencies in th country (independent).
You need to commit to a print campaign. Newspaper advertising for example: it takes an average of 8x for a reader to respond to the advertisment.
I would encourage you to also look at placement and make sure that you are in the correct part of the publication. If you are are selling shampoo, you don't want to be in the sports section, etc....
You're creatives need to be sharp.....
Let me know if I can help you any further.....this was just a little off the top of my tired head. There is a science and there is a way to be successful.....
Feel free to contact me at any time!
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