Quote:
Originally Posted by 2MuchMark
It's actually a good post - I think that every site owner should read it. Here is a real customer expressing his real experience with a site. The site's sales page did a good job of converting that visitor into a paying customer and he probably would have remained a good customer had the cancelation procecure not been so bad.
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did you read it? because at the point he found out he was going to have to pay for each individual video is when he decided to bail
he was led to the site with a certain expectation and ended up being presented with something totally different
if there is any lesson for marketing in there it is to be honest in what you promise
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