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It recently switched from TGP -> Price/payment selection -> user information to TGP -> Email Cap -> Price/Payment selection. Common practice sure, albeit a debated one. Adding an email only cap page adds an extra click to the process. It didn't work for the 3 major advertisers I ran affiliate programs for. I also wouldn't allow those companies to strip affiliates for a lead that was remarketed to. It was a fairly heated topic.
I'm not saying AF is stripping. I'm just saying it makes it possible on last click attribution to give it to email marketing and not credit the referral pass for the email capture. In the end that is absolutely cheaper than paying the affiliate. It's a fairly common practice in affiliate marketing circles in general and assisted sales/partial attribution have been discussed ad nauseam to varying degrees of success. It could easily make it's way into adult.
I'm not sure adding an extra click to the flow makes it any better converting. That's more of my issue than anything.
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