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lots of theme sellers go on appsumo - its a big hit to your margins but it gets users in, and lifetime meaning if they like your product they will keep using it - that will help get you more referrals too in the long term. you also get some proper critique on your product to be able to make improvements and continue developing a great solution.
You could do some social ads but chances are its hard to get your audience right - how would you target someone who is in the process of resarching a theme for their needs?
If its to do with membership sites, you could reach out to facebook groups and linkedin groups people who are doing courses and learning to build them - make a connection wit hthe owners maybe do a JV deal if they like your theme they could suggest on a course about membership sites
I would suggest some seo also:
best wordpress theme for X
and variations of this based upon specific features that you stand out with that will solve problems for people looking for a theme.
You could also do google ads for people looking for wordpress themes this will be big competition and potentially expensive but target on very smaller specific searches and gofrom there -
happy to give you some more advice but lockeed.co doesnt seem to load at all if thats the site
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