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Old 06-21-2021, 05:46 AM  
avrevenue
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Join Date: Apr 2004
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Quote:
Originally Posted by The Porn Nerd View Post
I never offered trials more than just as a test. I do not like de-valuing my content. Perception is everything. If surfers see a higher price they assume the content is worth that; see a $1 trial and they think 'cheap' and the smart ones will cancel right away while downloading all your shit for a buck. No thanks.

The biz model works when you have cross-sells and lots of traffic to pump through. The basic idea is that the new member will forget to cancel. But then the chargebacks go up, up and up...

So it really depends on your traffic sources, the amount of traffic you get daily, what your affiliate costs are (many do not pay on trials, only the rebills) and so on. Bottom line: if it makes you more money then keep trials. Otherwise, ditch them.
We tried several price for trial, and $1 is not a good amount. For our sites, we found that a high trial amount of $4.95 have a good balance for conversion
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