Quote:
Originally Posted by IAW
I'm offering a exact match keyword domain that receives approximately 250 unique visitors per month of type in traffic, appraised at $17,000, for $2500
I don't get much result.
Am I missing something?
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On what planet? Sorry for the skepticism, but in 2000, I had domains bringing 6-10,000 unique visitors per day. And today, not.
The main search, I mean marketing, engine today has completely redefined how traffic is mapped and "earned" (more so bought).
The average web surfer will enter a domain name into the "search bar" as a matter of routine practice, and the marketing engine of choice will direct the surfer to destinations it has decided are best (for the company) - even obfuscating or burying the SE result link to the actual domain entered.
This means that domain names are no guarantee of traffic for those key words, unless the user is smart enough to enter them in the address bar of the browser, and/or bookmark the destination.
These days, a reasonable measure of value of a domain is based on revenues consistently generated, BUT there is always a risk that a sloppy transfer of the domain/website asset might make the marketing engines go hmmm... and reassess how much traffic will continue going there.
That's why domain registrars offering "domain push" may be advantageous where changing owners does not set off too many "under new management" flags.
In theory, any domain can earn domain authority, even for keywords that have nothing to do with the domain.
It's possible, but it's certainly not a democratic process.
Something to consider...