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Old 09-01-2003, 12:49 PM  
WiredGuy
Pounding Googlebot
 
Industry Role:
Join Date: Aug 2002
Location: Canada
Posts: 34,506
Quote:
Originally posted by NetRodent
When we first started advertising on Overture it was costing us about $1.50 per signup. Each signup was on average worth about $65 to us over the long term. In otherwords the ROI was about 4333%.

Needless to say its no where near that these days.
At least you guys are still one of the few survivors to keep advertising with Overture (adult-wise). Anything with positive ROI is still good, granted not like it used to be...

WG
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